If you’re trying to digitally transform your company, you’ll probably run into a great deal of resistance. This is because the potential for truly transformational change can be scary, and most people simply don’t like change. At companies that have done well in the past, a big reason for resistance is the hypnosis of past success. People think that a company’s past history of prosperity means that there’s no need for transformation today. Thus, when faced with the pain of change, both management and the rank-and-file will question whether such a degree of transformation is truly necessary. 

But as Bill Gates says, past success can lead to complacency. When individuals start to rest on their laurels, they won’t be ready to act when change is needed. 

To learn techniques to overcome the hypnosis of past success and other forms of resistance to change, check out Winning Digital Customers by Howard Tiersky. The book provides a 5-step roadmap for getting everyone to buy into digital transformation. Go to WinningDigitalCustomers.com to buy the book today!