A true digital transformation means fully reorienting your business to have digital at its core. But very often, companies’s “transformation efforts” result in one or two splashy digital initiatives and not much else, with most aspects of their business remaining unchanged. As this quote points out, digital transformation is a fundamental change to your company that permanently shifts how it operates, hence the term “transformation.” So when people in your organization pitch digital initiatives that will be quick or easy, know that, while they could be worthwhile, they are not transformation.

To learn more about the true meaning of digital transformation and how to undertake it at your organization, check out the new book Winning Digital Customers by Howard Tiersky. The book lays out a proven, 5-step process for leading a digital transformation and bringing about a “life will never be the same again” moment for your company. Go to WinningDigitalCustomers.com today to buy the book today!