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Full Version of a Journey Map

Use this full-size future state journey map to familiarize your team with what the final deliverable looks like. As the book explains, this map is meant to be your company’s North Star, and it should provide a clear description of how the customer interacts with your brand in the future state you're envisioning.

Editable Journey Map Template

Once your team has aligned around a future state journey, use this template along with the guidance provided in the book to create your polished deliverable.