Full-Size Pain Map
Use this full-color pain map to familiarize your team with what the final deliverable looks like. Explain how it breaks down extensive, detailed customer research into an accessible document that anyone can use to understand the challenges faced by customers at every step of the way.
Editable Pain Map Template
Once your customer research is complete and you’re ready to start creating your own pain map, use this template along with the guidance provided in the book to create your own customer pain map.