If you’re attempting to digitally transform your organization, it’s important to remember that fundamental change is not necessarily good for everyone. 

For people who’ve done quite well within the current structure of your company, a significant shift, even if it’s clearly in the best interest of the company, might not wind up being in their personal best interest, so they naturally resist it. 

Thus, if a new product or project is truly going to be transformational for your company, expect it to have enemies. These enemies’ very survival may be at stake or at least seem to be, so you’ll probably witness some undermining. As you see people pushing back against necessary change, just keep in mind the quote above. The people protesting often have their own motivations, so rather than get discouraged, start figuring out how you’ll get them on board.

To learn techniques for bringing reluctant team members onto transformation, check out Winning Digital Customers by Howard Tiersky. The book provides a proven roadmap for getting everyone, not just those with something to gain, invested in change. Go to WinningDigitalCustomers.com to buy the book today!