Digital transformation efforts almost always need diverse teams participating in conceiving, designing, building, testing, marketing, and selling a solution. But at the beginning, transformation can seem wide open, with everyone possessing a different perspective about what should be done.

One group may want to change the form of the product, another wants to focus on its features, and yet another on its pricing model or distribution methods. Discord can emerge, especially when people feel invested, making it imperative that your team has a go-to method for resolving conflict and fostering alignment. If you have a process like this, then disagreement, as the quotation above remarks, is a hugely powerful tool, as the process of debating alternatives and working through differing perspectives helps drive much better decisions and develops teams that are more invested in the results.

To learn more about channeling disagreement into progress, check out Winning Digital Customers by Howard Tiersky. The book presents a proven, 5-step roadmap for getting people aligned with each other and invested in digital transformation. Go to WinningDigitalCustomers.com to buy the book today!