This quote from Linus Pauling is essential to remember when you’re ideating new products. When you put the right structure in place, there’s no need to be worried about filtering out “bad” ideas right away. Instead, the initial goal should be to produce as many ideas as possible. Then, from there, you can decide which ones are promising. While it’s natural to worry about producing “bad” ideas, It’s incredibly important to create a culture within your team where all ideas are welcome and appreciated, no matter how wacky, unlikely, undeveloped, or just plain wrong. This way, all ideas get a chance to flourish, and no idea is discarded before it’s been properly evaluated.

To learn a proven methodology for conducting impactful ideation that gives every idea a chance, check out Winning Digital Customers by Howard Tiersky. The book not only teaches you how to ideate, but contexualizes the ideation pocess within a greater digital transformation framework. To start getting the best out of you team, go to WinningDigitalCustomers.com and buy the book today!