The 12 Areas of User Experience

While you are engaged in a long-term digital transformation, there are most likely some more minor opportunities to improve your customers’ experiences that require far less time and effort than your big changes. These are are often things that annoy, frustrate, or confuse your customer that are fairly straightforward to stamp out. And while customer love requires more than customers not getting annoyed, these small fixes are steps in the right direction that can help you generate some traction for the larger (more expensive) transformation at hand.

As you look to implement quick fixes at your organization, this list of the twelve “top-level” categories of user experience is a good place to start. Looking at each, think about the experiences or processes that are causing your customers turmoil, and then set out to fix them.

To learn more about optimizing your existing digital properties to get some much-needed short-term wins, check out Winning Digital Customers by Howard Tiersky, which provides a detailed process for doing so. Go to WinningDigitalCustomers.com to buy the book today!